HELLO HOME BIRDS

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Hello Home Birds

Hello Flock… I hope you are all feeling well, hopeful and happy. I am sure you are all missing your calendar of the shows. I for one know i am, after 15 years on the circuit it feels somewhat strange not be packing for a sale and heading off down the M1 with a flask and sandwiches nestled beside me.

You may be a gardener, a familiar face at the Hampton Court and Malvern or an outdoorsy kinda girls that pencils in Badminton and Burghley on her calendar as soon as it’s out of the cellophane. Over the years I have come to know many of you that shop with Goose, I don’t often forget a face and many of you i know by name. Call me crazy but for some, i can even remember what you bought the year before. Strange i know..

All set up and ready to rock

The atmosphere of the shows are so friendly and relaxed it is easy to see why we all look forward to them in the summer months. On many occasion I have been invited for dinner, ask out for drinks and plied with a Pims on the stand. All of which i accepted gracefully unless in utter exhaustion after a week glamping, (always accepted the alcohol). The shows bring about a sense of familiarity, belonging and routine which i am sure you are all missing.

Anyway Goose hasn’t flown away we are still here, ….and we are working hard on bringing a new collection to you for the Autumn-Winter. This also has been a challenge as many of our factories shut down, but they are now beginning to reopen. We are facing a new reality in all areas of our lives but we hope we can bring you some sense of normality in our offering from Goose. That familiarity of a brand, its ethos and the people behind it to be a constant and comfort.

So as you can’t have a gander at Goose at the shows this year and delve into one of our infamous show buckets we are bringing the buckets to you. This weekend starting Friday 10th July we will be holding a 72 bargain bucket sale where you can shop the show bargains from your garden bench. You will be pleased to know that you won’t have to dig to the bottom for your size or risk losing your sunglasses into the bargain. But hey for me that’s half the fun right?

So don’t buy anything now I will send you an email to remind you in the week. When we blow the whistle be quick as popular sizes are low on stock. Just to remind you we are on Facebook and Instagram and I know many of you say that “I don’t do Instagram and Fb, but you can see what’s happening out there without sharing your own life and its goings-on… click on the icons at the bottom and follow us… we are trying to gather you all up into the nest

Speak Soon

Mother Goose

From our nest to yours

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We hope you and your loved ones are safe and well.

These are unfamiliar times, and we are all experiencing changes in our daily life. To cope with this, we must find new ways of doing things, slow down and communicate digitally.

It is so lovely to see a sense of community prevailing over the last few days in all walks of life, with consideration and thought for those that need assistance.

As a small business, we wanted to let you know about some of the changes we have made to assist where we can. We continue to operate our business online and fly goose to your doorstep. We want you to assure you that your order is packed in-house in a clean and hygienic environment.

   We are offering Free Delivery on all UK orders
   We are extending the returns period to 90 days
   Contactless delivery by Royal Mail with no need to sign

We realise shopping isn’t a priority in these uncertain times, but if you are re-organising your wardrobe or need a welcome distraction we are here. We will also try to stay in touch and keep you up to date with news on our social channels, so if you want to hang out you’ll find us on:

   Facebook @goosecollection

   Instagram @goosecollection

There will be challenging times ahead for us all, and I want to say
thank you to every one of you for being part of the flock.

Stay strong , stay positive, stay safe.

Jacqueline Ricci
Founder and Creative Director, Goose Collection

A Considered Spring Refresh

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Image Goose Collection 2017 photographer Alex Lambrechts

It’s that time of year when the sun is low in the sky. It’s starting to look like spring is calling, yet you step outside, and it’s cold. Now is the perfect time to think about the new season ahead and plan your wardrobe for the warmer weather. We know its hard to think about the summer when the sky is so grey, but you will be happy you did a little planning when the sun starts to shine as, inside the fashion circles, we all know that the ‘good stuff’ goes first.

“Lots of clothes but nothing to wear”, is a saying I used to hear often in my role as a stylist, this is usually down to an absence of planning and buying whatever takes your fancy or grabbing ‘knockdowns’ in the sales. Often items are too small or too big, and the co-ordination of things just doesn’t work.

The first question I used to ask my clients was… “what does your life look like most days.” Owning up to this is the first step, we aren’t all attending film premiers every weekend or jetting off on exotic holidays. I once had a friend that had a wardrobe full of kaftans, yet she never got the chance to go anywhere warm enough to wear them. Most of us live in the reality of school runs and supermarket trips. Armed with this knowledge and acceptance, you can start to carve out a considered update.

Where are last years clothes?

Normally I like to pack away the season I’m not wearing, then when I pull it out, it feels like I have some new pieces as I often forget what I have. With a few new additions, my old wardrobe will soon look like I’ve been on a fabulous shopping spree. By adding a few new styles as an update and injecting it with the new season’s colours, I find it wakes up utility pieces and wardrobe workers.

Image Goose Collection 2017 photographer Alex Lambrechts

Years as a personal stylist has taught me that clothing needs to suit our identity and reflect our personality. It needs to be suitable for our day to day needs, and we must feel comfortable in every piece we own. It should also be easy to care for if we don’t have lots of time on our hands, so its good to choose natural fibres like cotton and linen that will launder easily and dry quickly. Such fibres also regulate body temperature, making them a good option in summer and winter.

When creating new styles for the collection we have a 5 rule check list πŸ–

  • Is it an easy piece that will work for our wearers on a day to day basis?
  • Is it soft to the skin?
  • Is it easy to care for – washable?
  • Can it mix with other items as a capsule collection?
  • Will it still feel classic in 10 years?

Go through your wardrobe with our checklist in mind and take out clothing that no longer works for you. Make a list of items you need to add so that other clothing starts to get worn.

Image Goose Collection 2016 photographer Alex Lambrechts


Here at Goose, we favour natural fibres as we love the way they feel and look. The new season showcases this with our latest collection of organic cotton. This cotton is natural and grown without the use of chemicals such as fertilisers and pesticides.  It’s better for the farmer and the environment, and we hope to have this yarn permanently in our collection going forward. Cotton is a soft and absorbent fibre that regulates body temperature. It is a natural material that does not require an intensive chemical process for it to be made into clothing. It is also biodegradable.


As a considered brand, we create styles that are easy to relate to and have a classic, timeless appeal. We don’t follow fashion trends but give the nod to them instead. We aren’t anti-fashion but feel that slow fashion sits with our brand values. We understand the impact that the fashion industry has on the planet πŸ’š and want to play our part in changing this.


We are a small brand with many restraints, but we are making changes each day with an ethical ethos in mind. If you love the new direction and our story, please let us know by heading over to our Facebook page and leaving a comment or give us a review on one of our platforms we would love to hear from you.
As always like πŸ‘ and share 🎀 anything we post on social media, it helps to know you are out there and your feedback is so valuable to us.

πŸ“Έ Follow us on Facebook here or Instagram here. It’s good to know that you are all out there and you see πŸ‘€ and hear us πŸ“ž

Have a great day and thanks for reading.
Jacqueline Ricci – Founder and Creative Director

What does it mean to be Fashion Conscious?

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March 17th 2019

The Conscious Consumer

A fashion conscious consumer is someone that is aware of the negative effects of purchasing items that are not produced in a sustainable or ethical way. It is somebody that considers what they buy and how they will use it.

The high street shops have a responsibility to offer clothing that is of better quality and of a more classic design. So much fashion is produced with no other thought than of the bottom line. These are often items that are produced in large volumes by high street brands in inferior man-made fabrics. The fits are often disappointing and the sizing unrealistic.

Brand Awareness

Understanding the language that brands use to communicate their message can be confusing. They may use terms such as ethical, sustainable, fair trade or slow fashion. All of which mean different things. At Goose we have tried to simplify the terms we use to show you the way we work and to help you become more fashion conscious

Ethical fashion – concerns the human rights of the person producing the clothing.

Sustainable fashion – refers to the environmental and social aspects to sustaining overall the possibilities for future generations.

Slow fashion – refers to the clothing item itself, a term coined by Professor Kate Fletcher of the centre of sustainable fashion at The London College of Fashion Slow fashion has sustainable and ethical aspects. Read more about what slow fashion means to Goose.

Fair Trade – defined simply is when the person producing the goods get a fair price for their work. Choosing who to work with is a conscious decision and is based on many factors. We believe that when a garment is made fair, it produces a better end product, happier producers and happy customers.

So how can you make a change?

The Power Of One

First of all value and take care of items that you already own. Choose better and shop less, only buy pieces that you love 100%.

Go for clothing that is of high quality and durable. Choose natural fibres that wear better with age and can be repaired more easily.

Support ethical brands that produce in small batches with care and attention using materials that command greater respect. When respect is shown to the product this ethos echos through the whole process.

Buy vintage or second hand, regenerate and renew items that would end up in landfills. Start by organising your clothing, look at what you already have. Chances are you have the same piece in the back of your wardrobe that you bought yesterday.

You can make a change today in the way that you buy your clothing and become fashion conscious πŸ‘€πŸŒπŸ‘Œ